Most of us have already experienced first-hand how the internet has changed how businesses operate on almost every level. Ignoring this change stopped being a real option at least ten years ago. Why, then, have so many businesses found themselves completely unprepared to deal with an online security crisis?
Cases of cyber-attacks and hacking are increasing for small businesses, as well as high-profile brands that have been damaged by surprisingly low-tech attacks. One example is Dyn, whose cloud-based infrastructure was overloaded in October 2016, taking down the likes of Twitter, Amazon, Spotify and many more. This highlighted again how reliant we are on our online presence, and how dangerous this can be when we fail to protect our businesses.
This also reminds us that even businesses that don’t allow customers to make payments through their websites need to take security seriously. If your website falls victim to any kind of malicious attack, either from an autonomous piece of software or a hacker specifically targeting your business, all of the following could be at risk.
Your customers’ sensitive data – not only financial, but personal information such as email addresses, phone numbers and anything else you have on file
Confidential information about your company regarding finances, sales, personnel or even the valuable trade secrets that make your business a success
The operation of your website and availability of your services to clients
Your rankings on search engines
Your reputation as a reliable, secure company that can be trusted
That last point is perhaps the most crucial of all sometimes. Trust is hard to build, and even harder to get back once it’s been lost. A security incident or hack may be concerning to even your most loyal customers, as it brings into question the level of responsibility you take for the security of those people.
So what can be done? Prevention really is better than the cure with online security. There are a few measures we would highly recommend, all of which we can offer at Easy Internet.
An up-to-date, responsive website which caters to your users’ needs while providing state-of-the-art protection already built in. We recommend using a reliable CMS (content management system) such as WordPress and keeping it fully updated.
Robust, reliable web hosting to make sure your site stays online almost 100% of the time. We can take multiple backups every day, and we also offer Cloudlinux to ensure total account isolation from others on the same server.
Comprehensive security measures, such as our Sitelock add-on, to scan for uploaded viruses, exploits and other threats in real time and keep you alerted to any changes.
Regular technical audits to make sure your website it optimised and operating correctly, with no past security problems affecting your current site.
The task of getting your website fully secure can be a daunting one, so we like to make it easy for our clients. If you think you may need help with any aspect of your online marketing, simply get in touch with us and we’ll be more than happy to advise you.
Easy Internet are proudly sponsoring the Niche Business Awards 2016. The Niche Business Awards have been created to highlight and reward excellence across the Leicestershire region; supporting both the private and public sectors to recognise local companies who truly go the extra mile.
It takes ten minutes to nominate a company. Nominate online at www.nichemagazine.co.uk Closing dates for nominations are midnight May 1st 2016. Winners will be announced at a glamorous evening of awards on Friday 9th September 2016. 6pm to 1am.
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Easy Internet Services Ltd is committed to respecting privacy of customers and users of the our websites. We have developed this policy because we want you to feel confident about the privacy and security of your personal information.
Who we are
Easy Internet Services is registered under the Data Protection Act in the United Kingdom as a Data Controller (registration number 4110571) and takes all reasonable care to prevent any unauthorised access to your personal information.
Personal Information Collection
Non-personally identifying information
We may also collect information on how users interact with our websites by using cookies and log files which may include your Internet Protocol (IP), browser “user-agent”, pages viewed and other activities similar activities.
If cookies aren’t enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won’t be able to add products to your basket and buy them.
The list of Cookies that are currently running on our website(s):
– Google Analytics
– Google AdWords
– Social Media Share Buttons by ShareThis.com and AddThis.com
How will we use the information
Easy Internet Services Ltd may use the personally identifiable information collected to contact customers regarding products and services offered by the group of companies and, as necessary to provide the products and services to the customer, our suppliers, contractors and partners. We may also use information provided for research, marketing, advertising, sales and statistical analysis. We will not in any way share this information with a third party for free or by selling it outside the Easy Internet Group of companies, unless you specifically authorise such disclosures. We will also use your information for processing your order(s) and managing and administering your account, delivering any services products or information requested by you, responding to enquiries or complaints, verifying your identity and for administering debt recoveries.
Easy Internet Services Ltd may also disclose aggregate, anonymous, data based on information collected from Users to investors and potential partners. In such cases, statistical information only will be disclosed and personally identifiable data will be kept strictly confidential. If Easy Internet Services Ltd or a brand name is sold to a third party as a whole, the information collected from users may be transferred to the new owners.
We may also collect and use other information for internal purposes – for example, contact with our technical support or sales departments, accesses to your account and any reported violations of our terms and conditions that you or someone on your account may have committed. This is to help us fit the service to your individual needs, to help us diagnose problems you may be having and for system security.
Disclosure of information to others
We may disclose information about you, your account to companies operated by Easy Internet Holdings Ltd, in the event we undergo re-organisation or are sold to a third party or, as necessary, to our suppliers for them to be able to supply certain items to you (such as domain name registrations). We do not sell or pass your personal information to third parties (other than as already stated) unless you have given us permission or unless it is necessary to delivery the products and services ordered or used by you. Easy Internet Services Ltd may also be obliged to disclose your personal information to meet any legal or regulatory requirements or obligations in accordance with applicable law.
On occasions, it is necessary to send out service related announcements, such as maintenance and upgrade warnings. Users may not opt-out of these communications, though they can deactivate their account.
Length of data retention and Data Maintenance
The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.
The data may be stored on one or more databases directly or indirectly maintained by Easy Internet Services. We employ industry standard security measures to protect the confidentiality of the information, but whilst we cannot guarantee that any loss, misuse or alteration of data will not occur, every effort is made to prevent such occurrences. Any particularly sensitive information (such as credit card details) is encrypted prior to transmission to us and will only be stored in encrypted systems.
Access to your information
If you wish to find out what personal information Easy Internet Services Ltd holds about you, please tell us and give us any relevant information (such as your full name, address and internet domain names) to enable us to locate the information about you because this will speed up our reply. We may be able to provide the specific information you want without you having to make a formal request. You can make a formal request if you want to know what personal information we hold about you. In this case, please put your request in writing and send it to us enclosing a cheque for the administration fee of ten pounds sterling made payable to Easy Internet Services Ltd and sent to: The Data Controller, Easy Internet Services Ltd, Unit D, Edward House, Grange Business Park, Whetstone, Leicester, LE8 6EP.
Please be aware that communications over the Internet, such as emails/webmails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered – this is the nature of the World Wide Web/Internet. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.
Transferring your information outside the EEA
It may sometimes be necessary to transfer your personal information to companies located in countries outside of the European Economic Area. This may happen when our servers, suppliers or service providers are based outside the EEA. The data protection and other laws of these countries may not be as comprehensive as those in the UK or the EU – in these instances we will take steps to ensure that your privacy rights are respected.
If the information we hold about you is inaccurate, please let us know and we will make the necessary amendments and confirm that these have been made. If any of your information changes, it is your responsibility to notify us about the change as soon as possible. It is your sole responsibility to ensure that all usernames and passwords issued to you are kept safe and secure.
Monitoring/Recording of communications
We may monitor or record your calls, emails, text messages and other communications that may take place in accordance with UK law, and in particular for business purposes, such as for quality control and training, to prevent unauthorised use of our systems, to ensure effective systems operation and in order to prevent or detect crime.