In 2017 we can expect to see more big changes across the world of digital marketing. Over the last few years we’ve passed many major milestones, such as the turning point for mobile traffic which now accounts for the majority of all internet usage and visits to websites.
Meanwhile, the spectrum of different platforms available has continued to develop and diversify, with brands racing to keep up with the latest trends. If you’re interested in pushing the boundaries and getting to new audiences before your competitors, don’t delay any longer – this list of upcoming trends should give you some inspiration.
Facebook is the main player pushing live video to the masses right now. Periscope was on the verge of taking off in a big way about a year ago, but it was quickly snapped up by Twitter who are yet to launch their version of the technology. We can probably expect this very soon.
Live video is an extremely engaging channel that allows businesses to have virtual guests at their real life events, opening up a real-time, two-way communication channel that makes everything feel more exciting. We can expect to see much wider use of live streaming for marketing reasons as the year goes on.
As we spend more time online, we leave more digital footprints. Companies are getting better at harvesting this information and processing it to draw up coherent customer profiles. This brings with it a level of precision-targeting we’ve never seen before, and technology continues to improve in this field.
As a result, all the adverts we see online and getting increasingly specific, which significantly boosts businesses’ chances of getting interactions from these. This is mutually beneficial, since users are exposed to fewer generic ads, and businesses don’t waste money casting nets too widely.
Virtual reality has definitely entered the mainstream, although its marketing applications are currently limited. Some of the most forward-thinking brands are now looking to change that by taking it a step further with augmented reality.
To get a sense of how this can realistically work, think about apps like Snapchat and Pokémon Go which overlay effects and animations on what’s physically in front of you by using your camera phone. Soon we can expect to see more apps that function as personal shopping assistants, helping you find items in shops and providing on-screen information about them using the same principle.
Location-sensitive mobile marketing
Your mobile phone can provide a wealth of information about your behaviour which companies would love to get their hands on. One data type that’s relatively easy to track (once you get someone to install your app) is a person’s location. Some brands are now using this live data to target people with specific ads based on their past purchases.
For example, walking into the vicinity of a particular shop (using technology called geo-fencing) could trigger a notification to remind you about the gift certificate you still have to spend there. Airline apps now offer passengers helpful services like in-flight entertainment guides and live departure updates as they move through the airport and get ready for their flight.
These are just a few of the futuristic techniques we can expect to see more of in the coming months. If you want to stay ahead of the curve, we recommend experimenting with some of these yourself to try and reach your customers in new and exciting ways.
We are using cookies to give you the best experience on our website.
You can find out more about which cookies we are using or switch them off in settings.
You can adjust all of your cookie settings by navigating the tabs on the left hand side.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses the following additional cookies:
HotJar Helps us track activities on the website to improve targeting. Does not collect any personal data.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
Easy Internet Services Ltd is committed to respecting privacy of customers and users of the our websites. We have developed this policy because we want you to feel confident about the privacy and security of your personal information.
Who we are
Easy Internet Services is registered under the Data Protection Act in the United Kingdom as a Data Controller (registration number 4110571) and takes all reasonable care to prevent any unauthorised access to your personal information.
Personal Information Collection
Non-personally identifying information
We may also collect information on how users interact with our websites by using cookies and log files which may include your Internet Protocol (IP), browser “user-agent”, pages viewed and other activities similar activities.
If cookies aren’t enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won’t be able to add products to your basket and buy them.
The list of Cookies that are currently running on our website(s):
– Google Analytics
– Google AdWords
– Social Media Share Buttons by ShareThis.com and AddThis.com
How will we use the information
Easy Internet Services Ltd may use the personally identifiable information collected to contact customers regarding products and services offered by the group of companies and, as necessary to provide the products and services to the customer, our suppliers, contractors and partners. We may also use information provided for research, marketing, advertising, sales and statistical analysis. We will not in any way share this information with a third party for free or by selling it outside the Easy Internet Group of companies, unless you specifically authorise such disclosures. We will also use your information for processing your order(s) and managing and administering your account, delivering any services products or information requested by you, responding to enquiries or complaints, verifying your identity and for administering debt recoveries.
Easy Internet Services Ltd may also disclose aggregate, anonymous, data based on information collected from Users to investors and potential partners. In such cases, statistical information only will be disclosed and personally identifiable data will be kept strictly confidential. If Easy Internet Services Ltd or a brand name is sold to a third party as a whole, the information collected from users may be transferred to the new owners.
We may also collect and use other information for internal purposes – for example, contact with our technical support or sales departments, accesses to your account and any reported violations of our terms and conditions that you or someone on your account may have committed. This is to help us fit the service to your individual needs, to help us diagnose problems you may be having and for system security.
Disclosure of information to others
We may disclose information about you, your account to companies operated by Easy Internet Holdings Ltd, in the event we undergo re-organisation or are sold to a third party or, as necessary, to our suppliers for them to be able to supply certain items to you (such as domain name registrations). We do not sell or pass your personal information to third parties (other than as already stated) unless you have given us permission or unless it is necessary to delivery the products and services ordered or used by you. Easy Internet Services Ltd may also be obliged to disclose your personal information to meet any legal or regulatory requirements or obligations in accordance with applicable law.
On occasions, it is necessary to send out service related announcements, such as maintenance and upgrade warnings. Users may not opt-out of these communications, though they can deactivate their account.
Length of data retention and Data Maintenance
The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.
The data may be stored on one or more databases directly or indirectly maintained by Easy Internet Services. We employ industry standard security measures to protect the confidentiality of the information, but whilst we cannot guarantee that any loss, misuse or alteration of data will not occur, every effort is made to prevent such occurrences. Any particularly sensitive information (such as credit card details) is encrypted prior to transmission to us and will only be stored in encrypted systems.
Access to your information
If you wish to find out what personal information Easy Internet Services Ltd holds about you, please tell us and give us any relevant information (such as your full name, address and internet domain names) to enable us to locate the information about you because this will speed up our reply. We may be able to provide the specific information you want without you having to make a formal request. You can make a formal request if you want to know what personal information we hold about you. In this case, please put your request in writing and send it to us enclosing a cheque for the administration fee of ten pounds sterling made payable to Easy Internet Services Ltd and sent to: The Data Controller, Easy Internet Services Ltd, Unit D, Edward House, Grange Business Park, Whetstone, Leicester, LE8 6EP.
Please be aware that communications over the Internet, such as emails/webmails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered – this is the nature of the World Wide Web/Internet. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.
Transferring your information outside the EEA
It may sometimes be necessary to transfer your personal information to companies located in countries outside of the European Economic Area. This may happen when our servers, suppliers or service providers are based outside the EEA. The data protection and other laws of these countries may not be as comprehensive as those in the UK or the EU – in these instances we will take steps to ensure that your privacy rights are respected.
If the information we hold about you is inaccurate, please let us know and we will make the necessary amendments and confirm that these have been made. If any of your information changes, it is your responsibility to notify us about the change as soon as possible. It is your sole responsibility to ensure that all usernames and passwords issued to you are kept safe and secure.
Monitoring/Recording of communications
We may monitor or record your calls, emails, text messages and other communications that may take place in accordance with UK law, and in particular for business purposes, such as for quality control and training, to prevent unauthorised use of our systems, to ensure effective systems operation and in order to prevent or detect crime.