When you decide to build a new website for your company, the first thing that comes to mind is most likely the visual aspect. Although this is important, there are additional elements that not only provide a better user experience but also improve your Google E-A-T rating.
If you’re unfamiliar with Google E-A-T, it is a set of guidelines used by Google’s quality raters to assign a quality score to search results for specified queries. Sites that are rated highly tend to rank higher in Google search results.
Here we discuss 7 important features that should be included in your web design to help you comply with E-A-T.
The first thing people notice when visiting any website is the branding. A poorly designed website can immediately make you appear less trustworthy as a company and contribute towards lost traffic. Establishing branding guidelines at the beginning of the web design process will help you to establish a cohesive design that looks professional and builds trust. Everything from your company logo and website images to the font and white space should be considered.
Although you might not consider content to be an element of your design, it makes up a large part of the website. Low quality content can instantly make your business appear unprofessional as well as negatively affecting your search engine rankings.
High quality content is an important part of your web design, welcoming your visitors and explaining your products or services.
Partnering your content with enticing images, laid out in a visually appealing way will lead your visitors on a pleasurable journey through your website towards making a purchase.
Let’s face it, the about us page on many business sites is probably the most boring. Usually consisting of just a couple of paragraphs of text, vaguely listing a few details about the company, it’s rarely memorable.
A well designed about us page includes a host of elements that not only make it eye catching but trustbuilding. Displaying company images, some fun or informative text and information about your team will all help you to stand out. Depending on your industry, you could ask your team some fun questions and include their responses. One great example that we loved was ‘What would you be if you wasn’t a … ?’, accompanied by an image of the team member in full fancy dress pretending to do that job.
Most website platforms now include the functionality to embed reviews from other sites including Google My Business and Facebook directly onto your website. Including reviews in your website design is a great way of building trust, showing your visitors that you value feedback, both good and bad. Don’t forget that if you’re displaying the bad feedback, you need to respond and show that you’re there to help if there is an issue.
Another element often omitted from web design is the inclusion of a blog section. Blogs are a great way of providing your authority and expertese in your industry. You can use a blog to talk about your products and services and answer questions whilst adding additional content that Google can display in search results.
Following your branding through to your blog section is essential. Using the same high quality content and tone as well as complimentary images will ensure your visitors receive the same experience wherever they enter your site.
Including a bio and image of the author is also an excellent way to build trust.
Memberships & Awards
Many businesses are members of industry associations or have received an award but they fail to display them on their website. Including these logos on the website, whether in the footer or as part of the site design, helps to build trust by showing your affiliation.
Using an SSL on your website is essential to building trust with your visitors. When purchasing products through your website, visitors will be looking for that green padlock at the top of the screen to tell them it’s safe to pay. Occasionally though, you may encounter an amber padlock that indicates an issue. Usually the culprit is an image using a http url that acts as a way into the page.
Ensuring your web design company has a fully experienced developer working on your website can help to avoid issues such as these, helping to keep your customer transactions secure and retaining your reputation as a trustworthy business.
If you’re looking for a web design company that not only builds a visually appealing website but also focuses on the elements that boost your search engine presence, contact us today on 0333 332 6396 for an informal chat and a no-obligation quote.
Based in the heart of Leicesters enriching diverse cultural community, it is important for us here at Easy Internet to give back to the local community and help shape our city for the better.
By offering our services to boost local businesses brand awareness and position, we are passionate about assisting businesses to reach their potential and attract a higher level of consumers.
One of the local businesses that we sponsor is the Leicestershire Law Society, which we created a bespoke and engaging website for and provide continuous support to them for their future endeavours.
Not only that, but our Directors attended a law conference, sharing our company’s expertise and explained just how important digital marketing is in this day and age.
The conference was a true success, so when we were in contact with AGR Law, we were more than happy to extend our views, providing suggestions on hosting and making sure that they were on a suitable package for them and their business actions.
We moved forward quickly and provided AGR Law with superfast UK servers which were an important necessity for their data policies, as well as meeting GDPR compliant standards.
In this business pursuit, we not only saved this law firm money but valuable time by proceeding with a package that met their requirements and went hand in hand with their corporate behaviour.
Depending on your bespoke business requirements, we can assist you in making sure your online business presence is at an elite stage.
For more information and organising a consultation, contact our team today on 03333 326 396 who will be able to take your business to the next level.
At Easy Internet we love to be in the middle of local events and get involved with community activities. That’s why we are so proud to be continuing our sponsorship of the Leicester Riders, Leicester’s Basketball team.
The Riders are the oldest team in the UK and have won numerous awards. Their home is the Morningside Arena in central Leicester, just a stone’s throw away from the Easy Internet Leicester in Phoenix Square so it’s great for team nights out.
2019 will be the third year that Easy Internet is sponsoring the Riders. This means that our banner can be proudly seen on the side of the court as the players race up and down. We are really proud to be supporting the team, not only because we believe that sports is a great community activity and a way to bring people together, but because we love basketball!
Company founder and director Mark Esho says: I’ve previously played wheelchair basketball and really love the sport. Sponsoring the Riders is great because it’s such a family-friendly event that’s fun for all ages.
Managing Director Diana Esho says: “We love the atmosphere and energy of game night. We always find ourselves cheering at the top of our lungs!”
The Riders’ pre-season games will be running from mid-August, and the Riders’ first British Basketball League game of the 2019/2020 season will be on the 20th of September against the Sheffield Sharks. Tickets can be purchased here. We can’t wait to cheer them on and we’ll be sure to see you there. Go Riders!
It’s a divide that has existed almost as long as the internet: developers vs SEOs.
Both have their own agenda, both want to reach their own goals, and both have their own priorities.
They pull and push against each other, while your website languishes for both search and functionality. They won’t communicate, so you find yourself doubling on work wasting time running between the two ‘factions’.
As time goes on it starts to seem more trouble than it’s worth and as a result, you put all website work on the backburner.
But it’s not always the case. There are some instances where SEOs and developers work in harmony. This can often be because they are working for the same agency, such as here at Easy Website Design, where our inhouse developers and SEO engineers have collaborated on countless projects. But even if this isn’t the case, it doesn’t mean that they had to be at loggerheads. Quite the contrary.
In fact, when you think about it, they both want online success for you. So why the animosity? And more importantly, how can it be overcome?
Firstly there is a lack of understanding. Many SEOs don’t understand the landscape of developers, and many developers don’t understand the techniques used by SEOs. Then there is a divergence of goals and a ‘blinders’ approach. Developers want to make a functional website that looks great, while SEOs focus on a website that Google can understand and rank.
A developer might labour over a custom-built site, creating intricate and complex features and graphics, only for an SEO tech to point out that it doesn’t support key metadata that is crucial for the site to rank. At this stage there might be little or nothing that the developer can do without making major changes, so the developer is frustrated that their work isn’t being recognised and they are being blamed for lower rankings, and the SEO is frustrated that the developer isn’t making changes and the site isn’t ranking as well as it could.
But they both want a great website, and that’s the key.
How to Bridge the Divide
Communication is the only way to overcome the distance between these two specialisms.
Simple cross-training and open conversations about priorities can help both longterm. It’s essential that both the SEOs and developers are part of a website build from the start and their respective requests can be aired and balanced at an early stage, rather than trying a lengthy and often fruitless damage control strategy later on.
It doesn’t have to be hours and hours of discussions. An experienced SEO will know common pitfalls to avoid and confident developers will be able to explain their aims in a clear way.
At Easy Website Design, we base our site builds on the pillars of SEO from the start. Our developers and SEOs work together and we develop crossover skills as part of our ongoing professional development.
A Common Goal
Building a successful online presence requires collaboration between plenty of different parties, and developers and SEOs are just two of them. By starting with a shared vision that you can keep referring back to, and identifying client online success as your goal, you encourage cooperation throughout the process.
Having a team that takes pride in their work and are passionate about achieving online success for clients is crucial. This is what has allowed the team at Easy Website Design to build up a successful portfolio of websites that exceed our clients’ expectations in terms of aesthetics, functionality, user experience and SEO.
We have a team of highly experienced technical SEOs who are familiar with different website frameworks. Our front end developers know what needs to be done to make the back end development work. This all ties together to ensure we can make you rich or famous online, and in most cases both!
Are you considering a new website for your business or organisation? Contact us today for a free consultation or call on 0333 332 6396 to find out how our work stands out in the industry and what our clients love about working with us.
Last month, Easy Internet founder and director Mark Esho won the East Midlands Institute of Directors (Iod) award for Inclusivity.
These prestigious awards recognise established and emerging directors across the region. There were 46 finalists and 12 categories, with each including a highly commended award and an overall winner.
Mark was previously awarded a highly commended award by the IoD in 2016 for the Small Business category. To return this year and take the main award for Inclusivity marks a real milestone and the entire Easy Internet team is so happy for him.
The award recognises Easy Internet’s commitment to employing and supporting a diverse workforce. As a Disability Confident partner, Easy Internet seeks to remove the barriers disabled people may have in finding and retaining employment. The company also promotes flexible hours and home working to allow employees to work around their commitments.
The elegant award ceremony was held at Winstanley House in Leicester was hosted by BBC East Midlands presenter Anne Davies. It was attended by over 150 guests and many of the most dynamic and exciting businesses in the region were represented. Ms Davies interviewed each of the finalists as they received their awards, and Mark used his opportunity to talk about the importance of giving back.
Following success at the regional, East Midlands awards, Mark will now be a finalist for the national event at the finals in London, on the 18th of October. The award ceremony for the national competition will be hosted by Sir Trevor McDonald and will take place at The Brewery in the heart of London.
Mark will be facing stiff competition from other regional winners at the national awards, but we’ll be cheering him on and can’t wait to see how he does.