Live StreamingFacebook is the main player pushing live video to the masses right now. Periscope was on the verge of taking off in a big way about a year ago, but it was quickly snapped up by Twitter who are yet to launch their version of the technology. We can probably expect this very soon. Live video is an extremely engaging channel that allows businesses to have virtual guests at their real life events, opening up a real-time, two-way communication channel that makes everything feel more exciting. We can expect to see much wider use of live streaming for marketing reasons as the year goes on.
Personalised MarketingAs we spend more time online, we leave more digital footprints. Companies are getting better at harvesting this information and processing it to draw up coherent customer profiles. This brings with it a level of precision-targeting we’ve never seen before, and technology continues to improve in this field. As a result, all the adverts we see online and getting increasingly specific, which significantly boosts businesses’ chances of getting interactions from these. This is mutually beneficial, since users are exposed to fewer generic ads, and businesses don’t waste money casting nets too widely.
Augmented RealityVirtual reality has definitely entered the mainstream, although its marketing applications are currently limited. Some of the most forward-thinking brands are now looking to change that by taking it a step further with augmented reality. To get a sense of how this can realistically work, think about apps like Snapchat and Pokémon Go which overlay effects and animations on what’s physically in front of you by using your camera phone. Soon we can expect to see more apps that function as personal shopping assistants, helping you find items in shops and providing on-screen information about them using the same principle.
Location-sensitive mobile marketingYour mobile phone can provide a wealth of information about your behaviour which companies would love to get their hands on. One data type that’s relatively easy to track (once you get someone to install your app) is a person’s location. Some brands are now using this live data to target people with specific ads based on their past purchases. For example, walking into the vicinity of a particular shop (using technology called geo-fencing) could trigger a notification to remind you about the gift certificate you still have to spend there. Airline apps now offer passengers helpful services like in-flight entertainment guides and live departure updates as they move through the airport and get ready for their flight. These are just a few of the futuristic techniques we can expect to see more of in the coming months. If you want to stay ahead of the curve, we recommend experimenting with some of these yourself to try and reach your customers in new and exciting ways.
Build your business websiteAmazingly, it’s estimated that around 40% of small businesses are still managing with no website at all. This makes it extremely difficult for new customers to find out you even exist, let alone persuade them that you are the right choice for them. It instantly gives your competitors a huge advantage. If you’re in this position, your first resolution for the year has to be to get online.
Update your websiteGot a website already? Great. But is it actually up to scratch? Although you may have invested a lot of money in your website, but if that was more than two or three years ago, there’s a good chance your site could require an update in order to present your business in the best possible way. Modern users expect any business to have a fast, attractive and responsive website design that adapts to screens of any size, whether you’re viewing on a phone or a desktop PC. They expect seamless social media integration, easy checkout functions, engaging content… the list goes on. It might be a daunting task, but there will almost certainly be at least a few small ways you can really improve the experience of visiting your site, and that could convert into great sales figures.
Get on social mediaEngaging in conversations on Twitter, Facebook and other channels is no longer optional if you expect to be taken seriously in most markets. Customers in 2017 expect businesses to have a presence everywhere that matters, because they know that even if a business isn’t listening to their opinions, their friends and followers will. The worst case scenario here is to be getting a bad reputation on a social network you haven’t even signed up for. But apart from damage control, there are many positive reasons to get more active on social media. More personal relationships are usually great for business, so anything that helps connect you with your customers is a great tool when used correctly.
Write a monthly blogIt shouldn’t take too long to sit down and write a few hundred words on something that’s relevant to your niche. After all, you’re passionate about what you do, right? Of course, not everyone finds blogging that easy, but it’s important to think about the benefits of investing that time and sharing your expertise. As someone managing a business, you have a huge amount to offer your readers, so don’t undervalue your knowledge. In addition to directly speaking to your customers through your blog, this is also fantastic for search engines. Fresh content appearing on your website on a regular basis is a great indicator for the likes of Google, so you may also see your search positions increasing as a result.
Create a written planWhatever you do, it’s essential to write notes on what you plan to achieve by the end of this year, or even in the next few months. From there, once you have an objective in mind, you can decide what ideas you’re going to implement in order to get there. It’s important to do these things in the right order and make coordination a priority, otherwise you run the risk of all your team members heading in different directions. This makes it much harder to make progress. We wish you the best of luck with all your business resolutions this year! If you’d like help with these issues or any other plans you have for marketing your business online, we’d love to hear from you and help find a solution.
- Your customers’ sensitive data – not only financial, but personal information such as email addresses, phone numbers and anything else you have on file
- Confidential information about your company regarding finances, sales, personnel or even the valuable trade secrets that make your business a success
- The operation of your website and availability of your services to clients
- Your rankings on search engines
- Your reputation as a reliable, secure company that can be trusted
- An up-to-date, responsive website which caters to your users’ needs while providing state-of-the-art protection already built in. We recommend using a reliable CMS (content management system) such as WordPress and keeping it fully updated.
- Robust, reliable web hosting to make sure your site stays online almost 100% of the time. We can take multiple backups every day, and we also offer Cloudlinux to ensure total account isolation from others on the same server.
- Comprehensive security measures, such as our Sitelock add-on, to scan for uploaded viruses, exploits and other threats in real time and keep you alerted to any changes.
- Regular technical audits to make sure your website it optimised and operating correctly, with no past security problems affecting your current site.
“Both women and apprentices make an enormous difference to the workplace.” “Women now represent 55 per cent of all apprentices across the country and 54 per cent of young people would now put an apprenticeship as their first choice.” “More and more employers are recognising the importance of female apprentices in traditionally under-represented sectors such as construction and engineering.”Our Managing Director Diana Esho was there to represent Easy Internet Services, who sponsored the Innovation Award. The award held great significance for Diana, who in 2000 was at the helm of Rank4U, one of the UK’s first digital agencies to promise a ‘no rank, no fee’ service. Diana delivered a powerful speech in which she implored more young women to pursue careers in technology like she has done, and push the boundaries of convention. Read more here: Leicester Mercury – Business Daily Leicester Mercury – Women In Business