Blog

Local PPC
PPC

Maximising Paid Google Search for Local Results

Understanding Local PPC Local PPC, short for pay-per-click, is a digital advertising strategy that businesses use to attract potential customers in their local area. It involves bidding on keywords related to the business and paying for each click on the ad. Understanding local PPC is crucial for businesses looking to

Read More »
Website Ownership
General

Website Ownership: Who is the Rightful Legal Owner?

Website ownership is more than just having a site online. It involves legal rights and responsibilities. The owner of a website has control over its content, design, and functionality. They are also responsible for complying with laws and regulations. What is Website Ownership? Owning a website encompasses a range of

Read More »
marketing strategy for charities
Charity Marketing

Marketing Strategy For Your Charity: Your Campaign Guide

Introduction to marketing strategy for charities A marketing strategy for your charity is essential for charities and non-profits to effectively promote their cause and attract support. It involves a systematic approach to identifying target audiences, developing a strong brand identity, and utilising appropriate marketing channels. Charities can raise awareness, engage

Read More »
Charity SEO Marketing
Charity Marketing

SEO for Charities and Nonprofits

SEO for Charities: Boosting Your Online Presence Effectively Charities have a heartfelt mission: to champion and uplift causes close to their heart. But, just like any other organisation, they need their voice to be heard far and wide. This is where SEO for Charities (Search Engine Optimisation) steps in, acting

Read More »
Why SEO Matter for nonprofit and charities
Charity Marketing

Why SEO Matters for Nonprofits and Charities

Nonprofits and Charities are the online arena beckons. Navigating the vast digital landscape, non-profits aren’t just seeking donations but a chance to be seen and heard. With the right SEO strategy, this visibility is within reach. Dive into this guide to discover best practices that amplify your message and drive organic traffic

Read More »
Charity PPC - Google Ad Grants Guidance
Charity Marketing

Charity PPC: Maximising Impact with Google Ad Grants

Capturing a wider audience can be daunting. For charities and nonprofits, the stakes are even higher. One of the most effective tools at their disposal is Pay-Per-Click (PPC) advertising, specifically tailored for the charity sector. This article delves deep into the world of charity PPC, its significance, and how organisations can leverage

Read More »
how to add facebook donate button
Charity Marketing

A Guide for Nonprofits in Adding the Facebook Donate Button

Transform clicks into causes. In a time of digital dominance, where every interaction counts, nonprofits are in a race to harness the potential of online platforms. The Facebook Donate button stands out as a beacon, guiding supporters to contribute effortlessly. Drawing from the best practices, here’s your roadmap to leveraging

Read More »
Digital Marketing Evolution
General

The Digital Marketing Evolution: A 20-Year Retrospective

Over the past two decades, the digital marketing evolution has been truly transformative. just a tiny blip on the vast advertising radar, it’s now a formidable giant shaping how businesses communicate with their audience. Remember the days of simple banner ads on websites? That feels like a lifetime ago, especially

Read More »
future of digital marketing
Marketing

The Future of Digital Marketing in Leicester: Trends to Watch

Digital Marketing Landscape in Leicester As digital marketing continues to shape the business landscape in Leicester, staying ahead of the curve is crucial for businesses to thrive. In this comprehensive guide, we explore the future of digital marketing in Leicester and highlight key trends that are set to revolutionise the

Read More »