Easy Internet co-owners Mark and Diana Esho shared their digital expertise at a law conference this weekend.
At the conference hosted at St Martin’s house in Leicester city centre, Mark and Diana gave two presentations. Diana’s focused on how to get full utility out of a website without breaking the bank and Mark shared hints and tips on how to optimise social media.
Mark said: “When I set up the business, very few people understood the power of digital marketing. We’ve got eighteen years of experience now and are more aware than ever on the advantage provided by an effective internet presence, so we wanted to share that knowledge.”.
The National Local Law Society Conference (NLLSC) brings together representatives of law societies across the country to share knowledge, raise key issues and note trends impacting the profession. This year it was hosted by Leicestershire Law Society which was founded in 1860 and is one of the oldest law societies in the country.
Diana said: “We really value our partnership with Leicester Law Society and are so proud of them for hosting such a fantastic event. Exhibiting at the conference is just one part of our method to engage with the local community and promote business ties which is something we’re really passionate about.”
Every business is looking into CSR to boost their brand image and reputation. Whether it’s to boost brand image or to entice talent, the benefits are undeniable.
Here at Easy Internet, we look at CSR differently. Rather than a specific activity to tick a box, social responsibility and value are incorporated in every aspect of our business and although we do directly support several charities, that’s only one tiny part of our approach.
It starts with our staff. The team have a diverse range of backgrounds and we pride ourselves on offering flexible work terms as we recognise that everyone has different needs.
Additionally we strive to make our workspace pleasant, having moved to a city centre office in Phoenix Square with large windows and loads of natural light. With public transport links, our employees don’t have to start their day with a tiring commute and can pop out at lunch to get food from any of the nearby shops or cafes.
We treat our clients and our work with respect. We make sure that we keep adding value and that’s why many of our clients have been with us from the start and are still giving us glowing references today.
Community ties are really important to us and we get involved in a variety of ways, from sponsoring Leicestershire Law Society to taking local students for work placements.
Finally, we can’t discuss CSR without mentioning the Your Smalls Appeal which was set up by our director Diana Esho and runs out of our Phoenix Square office. This perfectly demonstrates the way we don’t draw a line between social value and our business. Social value runs through every part of our business.
Google have recently announced that from July 2018, the Chrome browser will be marking all http sites as ‘not secure’.
As online security is a concern to many web users, it is recommended that you install an SSL certificate (the green padlock) sitewide as a priority!
They have also announced that they have started to move websites over to a ‘mobile-first’ search engine, which although currently separate, will be merged at some point; so making improvements to the mobile version of the website should now be treated as a priority!
Easy Internet would like to announce the launch of Leicestershire Law Society’s new website that has been designed and will be hosted by ourselves with Free Virtual Servers.
The main focus of this project was to improve the user experience of their existing website in which users could navigate and find information easily. Throughout the web design process Leicestershire Law Society were very supportive and were prompt to get back to us regarding any information that was requested.
The design of Leicestershire Law Society’s new website has been significantly improved by creating a professional and contemporary design.
Call us now on 0333 332 6396 to discuss your website requirements or submit your enquiry to us to see how we can help create an engaging website for your business.
Easy Internet is pleased to announce that we will be sponsoring the New Business of the Year category at Leicester Mercury’s Women in Business Awards 2017. Winners will be announced at the awards ceremony on Thursday 28th September at Leicester Tigers Stadium in Leicester.
These highly anticipated awards are being held for the third time in partnership with BHIB Insurance. The Women in Business Awards aims to recognise the achievements of outstanding female entrepreneurs and business women in Leicester, Leicestershire and Rutland.
Do you know an inspirational business woman who has taken the business world by storm? Get your nominations in now for Leicester Mercury’s Women in Business Awards 2017: http://bit.ly/2sBOcLp.
Deadlines for your nominations is Friday 25th August. To follow the latest updates for Leicester Mercury’s Women in Business Awards 2017 follow #LMWIB.
Easy Internet is very excited to announce that we will be sponsoring the Niche Business Awards for the second year.
The Niche Business Awards 2017 aims to recognise and reward local businesses in Leicestershire for their excellence.
This year we have chosen to sponsor the Best Restaurant category. This award is for the best dining experience in Leicester, a restaurant who keeps their customers coming back with their delicious dishes and high level of service and hospitality.
The semi-finalists for this category are North Bar & Kitchen, The Case, Johns House, Chutney Ivy, Mem-Saab and Maiyango.
We are looking forward to finding out the winner on 8th September 2017. Show your support for these local businesses and follow #NicheBizAwards.
We are excited to confirm that we are now sponsoring Pierre Hampton, player number #15 for the Leicester Riders basketball team!
This is a great partnership that we’re very excited about. Our director Mark Esho has a personal connection with basketball, so the sponsorship is a perfect fit. We also love getting involved with as many exciting events across Leicester as we can, so we’re enjoying the regular basketball games at Leicester Arena.
Pierre himself is originally from Sweden, and he played professionally in several Swedish teams before joining Plymouth Raiders in 2014, and later making the move to Leicester. Since being part of the Riders, the 26-year-old has proven his worth many times over and we’re very happy to be sponsoring him.
We’ve already attended several games this year and we plan to continue showing our support. You can get tickets for upcoming games here at the Leicester Riders website. We hope to see you there!
At Easy Internet, we’re looking forward to a busy month. One of the main events marked on our calendar for February is the Love Business Expo 2017, a fantastic networking opportunity for businesses and professionals.
The event takes place at Donington Park, one of the best venues in the Midlands for these events, on Thursday 16th of February. If you think you might be interested in attending, you can book a free ticket!
Originally, the Love Business Expo was exclusively a B2B marketing event, and served purely as a chance for businesses to network with each other. Now it has grown to become one of the largest events of its type in the country, and everyone is welcome. You just need a passion for business to find something exciting here.
We can expect more than 15 different speakers and presenters to make appearances at the event, sharing their experiences and running fast-paced workshops to provide invaluable expertise to attendees. Guests can also look forward to meeting new contacts in a wide range of industry sectors, from technology and engineering to leisure and retail.
It’s only becoming more common for great business partnerships to start in the most casual and unconventional ways. All you need is to find someone who shares your vision, and the potential for collaboration is endless. Any business or individual with influence over their own audience could be a way for your brand to reach more people.
If you love business and you love taking any chance you get to meet new professionals in your field, as well as potential customers, there is something here for you. Learn more and book your free place at the official website. You can also book an exhibition stand to showcase your company at the event.
In 2017 we can expect to see more big changes across the world of digital marketing. Over the last few years we’ve passed many major milestones, such as the turning point for mobile traffic which now accounts for the majority of all internet usage and visits to websites.
Meanwhile, the spectrum of different platforms available has continued to develop and diversify, with brands racing to keep up with the latest trends. If you’re interested in pushing the boundaries and getting to new audiences before your competitors, don’t delay any longer – this list of upcoming trends should give you some inspiration.
Facebook is the main player pushing live video to the masses right now. Periscope was on the verge of taking off in a big way about a year ago, but it was quickly snapped up by Twitter who are yet to launch their version of the technology. We can probably expect this very soon.
Live video is an extremely engaging channel that allows businesses to have virtual guests at their real life events, opening up a real-time, two-way communication channel that makes everything feel more exciting. We can expect to see much wider use of live streaming for marketing reasons as the year goes on.
As we spend more time online, we leave more digital footprints. Companies are getting better at harvesting this information and processing it to draw up coherent customer profiles. This brings with it a level of precision-targeting we’ve never seen before, and technology continues to improve in this field.
As a result, all the adverts we see online and getting increasingly specific, which significantly boosts businesses’ chances of getting interactions from these. This is mutually beneficial, since users are exposed to fewer generic ads, and businesses don’t waste money casting nets too widely.
Virtual reality has definitely entered the mainstream, although its marketing applications are currently limited. Some of the most forward-thinking brands are now looking to change that by taking it a step further with augmented reality.
To get a sense of how this can realistically work, think about apps like Snapchat and Pokémon Go which overlay effects and animations on what’s physically in front of you by using your camera phone. Soon we can expect to see more apps that function as personal shopping assistants, helping you find items in shops and providing on-screen information about them using the same principle.
Location-sensitive mobile marketing
Your mobile phone can provide a wealth of information about your behaviour which companies would love to get their hands on. One data type that’s relatively easy to track (once you get someone to install your app) is a person’s location. Some brands are now using this live data to target people with specific ads based on their past purchases.
For example, walking into the vicinity of a particular shop (using technology called geo-fencing) could trigger a notification to remind you about the gift certificate you still have to spend there. Airline apps now offer passengers helpful services like in-flight entertainment guides and live departure updates as they move through the airport and get ready for their flight.
These are just a few of the futuristic techniques we can expect to see more of in the coming months. If you want to stay ahead of the curve, we recommend experimenting with some of these yourself to try and reach your customers in new and exciting ways.
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Easy Internet Services Ltd is committed to respecting privacy of customers and users of the our websites. We have developed this policy because we want you to feel confident about the privacy and security of your personal information.
Who we are
Easy Internet Services is registered under the Data Protection Act in the United Kingdom as a Data Controller (registration number 4110571) and takes all reasonable care to prevent any unauthorised access to your personal information.
Personal Information Collection
Non-personally identifying information
We may also collect information on how users interact with our websites by using cookies and log files which may include your Internet Protocol (IP), browser “user-agent”, pages viewed and other activities similar activities.
If cookies aren’t enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won’t be able to add products to your basket and buy them.
The list of Cookies that are currently running on our website(s):
– Google Analytics
– Google AdWords
– Social Media Share Buttons by ShareThis.com and AddThis.com
How will we use the information
Easy Internet Services Ltd may use the personally identifiable information collected to contact customers regarding products and services offered by the group of companies and, as necessary to provide the products and services to the customer, our suppliers, contractors and partners. We may also use information provided for research, marketing, advertising, sales and statistical analysis. We will not in any way share this information with a third party for free or by selling it outside the Easy Internet Group of companies, unless you specifically authorise such disclosures. We will also use your information for processing your order(s) and managing and administering your account, delivering any services products or information requested by you, responding to enquiries or complaints, verifying your identity and for administering debt recoveries.
Easy Internet Services Ltd may also disclose aggregate, anonymous, data based on information collected from Users to investors and potential partners. In such cases, statistical information only will be disclosed and personally identifiable data will be kept strictly confidential. If Easy Internet Services Ltd or a brand name is sold to a third party as a whole, the information collected from users may be transferred to the new owners.
We may also collect and use other information for internal purposes – for example, contact with our technical support or sales departments, accesses to your account and any reported violations of our terms and conditions that you or someone on your account may have committed. This is to help us fit the service to your individual needs, to help us diagnose problems you may be having and for system security.
Disclosure of information to others
We may disclose information about you, your account to companies operated by Easy Internet Holdings Ltd, in the event we undergo re-organisation or are sold to a third party or, as necessary, to our suppliers for them to be able to supply certain items to you (such as domain name registrations). We do not sell or pass your personal information to third parties (other than as already stated) unless you have given us permission or unless it is necessary to delivery the products and services ordered or used by you. Easy Internet Services Ltd may also be obliged to disclose your personal information to meet any legal or regulatory requirements or obligations in accordance with applicable law.
On occasions, it is necessary to send out service related announcements, such as maintenance and upgrade warnings. Users may not opt-out of these communications, though they can deactivate their account.
Length of data retention and Data Maintenance
The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.
The data may be stored on one or more databases directly or indirectly maintained by Easy Internet Services. We employ industry standard security measures to protect the confidentiality of the information, but whilst we cannot guarantee that any loss, misuse or alteration of data will not occur, every effort is made to prevent such occurrences. Any particularly sensitive information (such as credit card details) is encrypted prior to transmission to us and will only be stored in encrypted systems.
Access to your information
If you wish to find out what personal information Easy Internet Services Ltd holds about you, please tell us and give us any relevant information (such as your full name, address and internet domain names) to enable us to locate the information about you because this will speed up our reply. We may be able to provide the specific information you want without you having to make a formal request. You can make a formal request if you want to know what personal information we hold about you. In this case, please put your request in writing and send it to us enclosing a cheque for the administration fee of ten pounds sterling made payable to Easy Internet Services Ltd and sent to: The Data Controller, Easy Internet Services Ltd, Unit D, Edward House, Grange Business Park, Whetstone, Leicester, LE8 6EP.
Please be aware that communications over the Internet, such as emails/webmails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered – this is the nature of the World Wide Web/Internet. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.
Transferring your information outside the EEA
It may sometimes be necessary to transfer your personal information to companies located in countries outside of the European Economic Area. This may happen when our servers, suppliers or service providers are based outside the EEA. The data protection and other laws of these countries may not be as comprehensive as those in the UK or the EU – in these instances we will take steps to ensure that your privacy rights are respected.
If the information we hold about you is inaccurate, please let us know and we will make the necessary amendments and confirm that these have been made. If any of your information changes, it is your responsibility to notify us about the change as soon as possible. It is your sole responsibility to ensure that all usernames and passwords issued to you are kept safe and secure.
Monitoring/Recording of communications
We may monitor or record your calls, emails, text messages and other communications that may take place in accordance with UK law, and in particular for business purposes, such as for quality control and training, to prevent unauthorised use of our systems, to ensure effective systems operation and in order to prevent or detect crime.