Category Archives: Latest News

Easy Internet Showcases the Power of Digital Marketing at Annual Conference

Easy Internet Showcases the Power of Digital Marketing at Annual Conference
Easy Internet co-owners Mark and Diana Esho shared their digital expertise at a law conference this weekend.

At the conference hosted at St Martin’s house in Leicester city centre, Mark and Diana gave two presentations. Diana’s focused on how to get full utility out of a website without breaking the bank and Mark shared hints and tips on how to optimise social media.

Mark said: “When I set up the business, very few people understood the power of digital marketing. We’ve got eighteen years of experience now and are more aware than ever on the advantage provided by an effective internet presence, so we wanted to share that knowledge.”.

The National Local Law Society Conference (NLLSC) brings together representatives of law societies across the country to share knowledge, raise key issues and note trends impacting the profession. This year it was hosted by Leicestershire Law Society which was founded in 1860 and is one of the oldest law societies in the country.

Diana said: “We really value our partnership with Leicester Law Society and are so proud of them for hosting such a fantastic event. Exhibiting at the conference is just one part of our method to engage with the local community and promote business ties which is something we’re really passionate about.”

Does Corporate Social Responsibility go far enough?

Does Corporate Social Responsibility go far enough?

Every business is looking into CSR to boost their brand image and reputation. Whether it’s to boost brand image or to entice talent, the benefits are undeniable.

Here at Easy Internet, we look at CSR differently. Rather than a specific activity to tick a box, social responsibility and value are incorporated in every aspect of our business and although we do directly support several charities, that’s only one tiny part of our approach.

It starts with our staff. The team have a diverse range of backgrounds and we pride ourselves on offering flexible work terms as we recognise that everyone has different needs.

Additionally we strive to make our workspace pleasant, having moved to a city centre office in Phoenix Square with large windows and loads of natural light. With public transport links, our employees don’t have to start their day with a tiring commute and can pop out at lunch to get food from any of the nearby shops or cafes.

We treat our clients and our work with respect. We make sure that we keep adding value and that’s why many of our clients have been with us from the start and are still giving us glowing references today.

Community ties are really important to us and we get involved in a variety of ways, from sponsoring Leicestershire Law Society to taking local students for work placements.

Finally, we can’t discuss CSR without mentioning the Your Smalls Appeal which was set up by our director Diana Esho and runs out of our Phoenix Square office. This perfectly demonstrates the way we don’t draw a line between social value and our business. Social value runs through every part of our business.

Urgent Google Update – SSL Certificates and Mobile Updates

Urgent Google Update – SSL Certificates and Mobile Updates
Google have recently announced that from July 2018, the Chrome browser will be marking all http sites as ‘not secure’. As online security is a concern to many web users, it is recommended that you install an SSL certificate (the green padlock) sitewide as a priority! They have also announced that they have started to move websites over to a ‘mobile-first’ search engine, which although currently separate, will be merged at some point; so making improvements to the mobile version of the website should now be treated as a priority!

Easy Internet Launches New LLS Website

Easy Internet Launches New LLS Website
Easy Internet would like to announce the launch of Leicestershire Law Society’s new website that has been designed and will be hosted by ourselves with Free Virtual Servers. The main focus of this project was to improve the user experience of their existing website in which users could navigate and find information easily. Throughout the web design process Leicestershire Law Society were very supportive and were prompt to get back to us regarding any information that was requested. The design of Leicestershire Law Society’s new website has been significantly improved by creating a professional and contemporary design. Call us now on 0333 332 6396 to discuss your website requirements or submit your enquiry to us to see how we can help create an engaging website for your business.

Easy Internet Sponsors Women in Business Awards 2017

Easy Internet Sponsors Women in Business Awards 2017
Easy Internet is pleased to announce that we will be sponsoring the New Business of the Year category at Leicester Mercury’s Women in Business Awards 2017. Winners will be announced at the awards ceremony on Thursday 28th September at Leicester Tigers Stadium in Leicester. These highly anticipated awards are being held for the third time in partnership with BHIB Insurance. The Women in Business Awards aims to recognise the achievements of outstanding female entrepreneurs and business women in Leicester, Leicestershire and Rutland. Do you know an inspirational business woman who has taken the business world by storm? Get your nominations in now for Leicester Mercury’s Women in Business Awards 2017: http://bit.ly/2sBOcLp. Deadlines for your nominations is Friday 25th August. To follow the latest updates for Leicester Mercury’s Women in Business Awards 2017 follow #LMWIB.

Niche Business Awards 2017

Niche Business Awards 2017

Easy Internet is very excited to announce that we will be sponsoring the Niche Business Awards for the second year.

The Niche Business Awards 2017 aims to recognise and reward local businesses in Leicestershire for their excellence.

This year we have chosen to sponsor the Best Restaurant category. This award is for the best dining experience in Leicester, a restaurant who keeps their customers coming back with their delicious dishes and high level of service and hospitality.

The semi-finalists for this category are North Bar & Kitchen, The Case, Johns House, Chutney Ivy, Mem-Saab and Maiyango.

We are looking forward to finding out the winner on 8th September 2017. Show your support for these local businesses and follow #NicheBizAwards.

Easy Internet Sponsoring Leicester Riders Player

Easy Internet Sponsoring Leicester Riders Player
We are excited to confirm that we are now sponsoring Pierre Hampton, player number #15 for the Leicester Riders basketball team! This is a great partnership that we’re very excited about. Our director Mark Esho has a personal connection with basketball, so the sponsorship is a perfect fit. We also love getting involved with as many exciting events across Leicester as we can, so we’re enjoying the regular basketball games at Leicester Arena. Pierre himself is originally from Sweden, and he played professionally in several Swedish teams before joining Plymouth Raiders in 2014, and later making the move to Leicester. Since being part of the Riders, the 26-year-old has proven his worth many times over and we’re very happy to be sponsoring him. We’ve already attended several games this year and we plan to continue showing our support. You can get tickets for upcoming games here at the Leicester Riders website. We hope to see you there!

Love Business Expo 2017 – Thursday 16th February

Love Business Expo 2017 – Thursday 16th February
At Easy Internet, we’re looking forward to a busy month. One of the main events marked on our calendar for February is the Love Business Expo 2017, a fantastic networking opportunity for businesses and professionals. The event takes place at Donington Park, one of the best venues in the Midlands for these events, on Thursday 16th of February. If you think you might be interested in attending, you can book a free ticket! Originally, the Love Business Expo was exclusively a B2B marketing event, and served purely as a chance for businesses to network with each other. Now it has grown to become one of the largest events of its type in the country, and everyone is welcome. You just need a passion for business to find something exciting here. We can expect more than 15 different speakers and presenters to make appearances at the event, sharing their experiences and running fast-paced workshops to provide invaluable expertise to attendees. Guests can also look forward to meeting new contacts in a wide range of industry sectors, from technology and engineering to leisure and retail. It’s only becoming more common for great business partnerships to start in the most casual and unconventional ways. All you need is to find someone who shares your vision, and the potential for collaboration is endless. Any business or individual with influence over their own audience could be a way for your brand to reach more people. If you love business and you love taking any chance you get to meet new professionals in your field, as well as potential customers, there is something here for you. Learn more and book your free place at the official website. You can also book an exhibition stand to showcase your company at the event.

These Futuristic Marketing Trends Will Be Big In 2017

These Futuristic Marketing Trends Will Be Big In 2017
In 2017 we can expect to see more big changes across the world of digital marketing. Over the last few years we’ve passed many major milestones, such as the turning point for mobile traffic which now accounts for the majority of all internet usage and visits to websites. Meanwhile, the spectrum of different platforms available has continued to develop and diversify, with brands racing to keep up with the latest trends. If you’re interested in pushing the boundaries and getting to new audiences before your competitors, don’t delay any longer – this list of upcoming trends should give you some inspiration.

Live Streaming

Facebook is the main player pushing live video to the masses right now. Periscope was on the verge of taking off in a big way about a year ago, but it was quickly snapped up by Twitter who are yet to launch their version of the technology. We can probably expect this very soon. Live video is an extremely engaging channel that allows businesses to have virtual guests at their real life events, opening up a real-time, two-way communication channel that makes everything feel more exciting. We can expect to see much wider use of live streaming for marketing reasons as the year goes on.

Personalised Marketing

As we spend more time online, we leave more digital footprints. Companies are getting better at harvesting this information and processing it to draw up coherent customer profiles. This brings with it a level of precision-targeting we’ve never seen before, and technology continues to improve in this field. As a result, all the adverts we see online and getting increasingly specific, which significantly boosts businesses’ chances of getting interactions from these. This is mutually beneficial, since users are exposed to fewer generic ads, and businesses don’t waste money casting nets too widely.

Augmented Reality

Virtual reality has definitely entered the mainstream, although its marketing applications are currently limited. Some of the most forward-thinking brands are now looking to change that by taking it a step further with augmented reality. To get a sense of how this can realistically work, think about apps like Snapchat and Pokémon Go which overlay effects and animations on what’s physically in front of you by using your camera phone. Soon we can expect to see more apps that function as personal shopping assistants, helping you find items in shops and providing on-screen information about them using the same principle.

Location-sensitive mobile marketing

Your mobile phone can provide a wealth of information about your behaviour which companies would love to get their hands on. One data type that’s relatively easy to track (once you get someone to install your app) is a person’s location. Some brands are now using this live data to target people with specific ads based on their past purchases. For example, walking into the vicinity of a particular shop (using technology called geo-fencing) could trigger a notification to remind you about the gift certificate you still have to spend there. Airline apps now offer passengers helpful services like in-flight entertainment guides and live departure updates as they move through the airport and get ready for their flight. These are just a few of the futuristic techniques we can expect to see more of in the coming months. If you want to stay ahead of the curve, we recommend experimenting with some of these yourself to try and reach your customers in new and exciting ways.