If you’re one of a surprisingly large contingency of businesses still not getting on board with the importance of responsive web site design, a time for panic has indeed come. As of right now, it’s not simply a case of shrugging off the warnings of those telling you there’s much you’re missing out on – you’re actually in genuine danger of going out of business.
Well, that’s assuming of course that you are to some extent dependent on your website as if you do not operate an online presence at all, this of course doesn’t apply to you. If on the other hand your website is your livelihood, you’ve been treading very thin ice for a good few years now and the cracks have turned into huge ruptures.
In terms of what all the fuss is about, the fact that 2013 was declared something of a deadline for getting on board with responsive web design should drill the point home nicely. Does this mean that as of 2015 you’re dead in the water? Of course not – but only because most of your competitors are in exactly the same boat as you – late arrivals to the party.
If you’re wondering why it matters, it all comes down to the way in which more consumers than ever before are using mobile devices exclusively to access the web. And it’s no longer a case of the numbers being totally outweighed by desktop web access – things have tipped entirely in the opposite direction and the mobile masses are winning…big time! Sure, they might be able to access your website at least in a technical sense without you bothering with responsive web design, but chances are they won’t. Or at least, they might pay one visit once and never head back having found your site an absolute nightmare to negotiate from a tiny touch screen.
As for the good news, having your site modified to make it responsive and thus compatible with mobile devices across the board probably won’t cost nearly as much as you expect it to. And even if you find yourself having to part with a smaller four-figure sum, this is way less than you’ll end up losing long-term if you continue to ignore the fact that the future is mobile…period.
You still have every chance to give your business a shot in the arm and to gain an advantage over your rivals – it’s a chance that won’t be hanging around much longer though.
There’s plenty of chatter going on right now on the subject of mobile-only websites…as in the kinds of websites that focus exclusively on mobile crowds. More specifically, it’s a debate regarding whether or not these kinds of sites are a good idea.
The fact that Google went ballistic earlier this year with “Mobilegeddon” pretty conclusively illustrates how serious the web giant is with regard to the future of search. There’s no disputing that the sudden explosion in mobile web user numbers has resulted in mobile becoming the number one priority of practically every web business out there. But at the same time, it’s crucially important to remember that there are still billions of hits being made by desktop users day in and day out, which for the time being represent the kind of traffic you cannot afford to turn your back on.
But assuming that the future is indeed one that’s pretty much exclusively mobile in nature, will there be a time when desktop search and web access is borderline obsolete?
Well, as far as the experts are concerned it perhaps isn’t the type of matter that should be troubling most doing business as of 2015. Even if desktop web access does become something of an outdated niche, it’s not going to happen for a long time and will probably go on existing in one form or another indefinitely. That being said, certain industry gurus have weighed into the debate and stated that at this point in time, it’s becoming less and less necessary to focus significant time, attention and finances on the development of stunning desktop websites.
“You definitely do not need a specific desktop website in addition to a mobile website,”
said Google’s own John Mueller on this very subject.
As far as he’s concerned, just as long as your mobile-focused website can be accessed and used in full by desktop users, then there’s no point in creating a second desktop-focused site.
And therein lies what could be regarded as the most accurate and logical answer to the question. Quite simply, every site in operation in this day and age should be focused primarily on the mobile market, but should also provide at least basic access for desktop users.
So rather than going mobile-exclusive, it’s simply a case of flipping your priorities in accordance with market movements.