Case Study Imperial Roofing Supplies Ltd

Imperial Roofing Supplies Limited

Imperial Roofing Supplies are an independent supplier of roofing supplies. Their wide range of products include flat roofing supplies, reclaimed material and well known brands. This experienced family business is based in Syston, Leicester, and supply to trade and public in and around Leicestershire.

As independent roofing merchants, Imperial provides free and impartial advice based on their 30 years of experience in the industry. Their friendly and knowledgeable team can support projects from small scale DIY to large scale construction, and can arrange bespoke orders, or deliveries to site.

The Brief

Imperial approached us as they their existing website was not delivering any traffic or leads, and so it was not supporting their business in any way. Their current site was outdated and not optimised for SEO; it did not rank in search and was not attracting visitors.

Imperial was frustrated that without traffic, their site was not serving any purpose and they wanted a site to provide a digital presence to help them grow their business and expand to new areas. Imperial also put on workshops and wanted a way to promote these and become more well known amongst potential customers.

Reaching The Right Audience

With a wide audience, Imperial’s website needed to attract and serve those looking at home improvements, as well as serious builders requiring material for large scale projects. We focused on a clear and easy to understand site structure to put the spotlight on their products and make it simple to get in touch. Social media was also key to making them a familiar name amongst the builder community by developing their branding, growing their audience, and promoting their events.

Development Strategy

We built Imperial a new, modern site that would serve as a digital shopfront for their business.

We used a responsive WordPress theme with a focus on a clean layout and navigation so that the website could be accessed fully on any device.

We designed clear calls to action on all pages, so that visitors could tap into Imperial’s expert advice easily.

SEO Strategy

We always incorporate SEO into our site builds as standard. In Imperial’s case we built on this by rewriting the website content to highlight their business focus and specialist products. This ensured that the traffic Google directed to their site had a high chance of converting.

As a local business that is starting to expand to different areas, optimising for local SEO has also been crucial.

These changes really boosted the organic traffic and enquiries to the site, but to continue to improve, we provided a digital marketing package to support organic traffic and social media

Organic Traffic & SEO

  • Organic traffic to the new website increased on average by 37%
  • Monthly traffic increased on average by 19% per month
  • Enquiries through website increased by 1100%
  • Conversion rate at 10%, showing that highly relevant traffic is being targeted.
  • Low bounce rate, and high session duration, showing a high level of engagement, further demonstrates the relevant and high-quality traffic coming to the site.
  • Stable top 5 positions for 20 product and industry-specific keywords
  • Able to expand to target three new regions and achieve first page positions for these.

Social Media

  • Optimised Facebook and Instagram pages to be company branded.
  • Gained 2400 followers on Instagram within 8 months.
  • Increased brand awareness through Facebook and Instagram allowing the client to engage with customers and inform them of events days and offers to build up their brand awareness.
  • Social media training empowered the client to create their own branded posts.

If you would like a new website quote call us on 0333-332-6396

Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going.

Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had.

The website and SEO have already been a massive benefit to the company.

We would have no issues in recommending Easy Internet Services

Thank you for all your support and help

Imperial Roofing Supplies, rated on Trust Pilot