Sharpe Maintenance Services

Sharpe Maintenance Services (SMS) supply machines for industrial cleaning such as pedestrian scrubber dryers, floor sweepers and more. They are a family run business, based in Leicester, and supply their cleaning machines to businesses through the Midlands and beyond.

 

SMS offers the best quality machines for sale and hire, allowing businesses to get a professional level clean. Additionally, they offer service and repair for most commonly-used brands, making them a company that builds long term relationships with their client base.

The Brief

The Sharpe Maintenance website was out of date and not responsive. When viewed on mobile and tablet, the website did not load correctly, was cumbersome to navigate, and didn’t provide full functionality.

 

This was preventing them from reaching mobile visitors and resulting in lost conversion opportunities and business. The dated appearance of the site did not project the right image for the thriving business and needed a refresh, while the user experience took too long for visitors to access the information they wanted and needed refining.

Design

With a large number of products and different ranges, the focus was on making the site easy to use and navigate.

Our team spent a long time looking at the current products and categories and researching how different hierarchy structures would group the products. We then used this information to create a logical and intuitive sitemap to allow for efficient customer journeys.

Responsive

With more and more visitors using mobile and tablet instead of desktop to view websites, it’s essential that a website is responsive and will be fully functional on every device, and screens of all sizes. This allows mobile and tablet users to engage with the site, get the information they need, and increases conversion rate.

 

To create a responsive site for SMS, our design team considered the mobile user experience at every step and carried out in-depth testing to make sure all the features worked, text was easy to read and buttons could be clicked. Key to this was the responsive WordPress theme that formed the framework of the site.

scrubber dryer

SEO

Our sites are always built on the pillars of SEO but for this site we recognised that in order to perform well in search the content would need updating.

The existing website already had been optimised for search so we copied this across to ensure consistency.

Result

We created a new, responsive and modern site for Sharpe Maintenance in WordPress. The fresh new look puts their products front and centre with plenty of images to really show them in action. The new design includes clear calls to action, and performs perfectly across different devices, allowing interaction from mobile and tablet users in addition to desktop.

Rachael Adkins
Rachael Adkins
23/06/2021
Verified
Easy Internet built my website Butternuteazypeel.com. From start to finish the team were supportive and responsive and the system that was used for everyone to stay in the loop was very efficient. I would highly recommend, as a new business or an existing one. Great result!
Amanda Mather
Amanda Mather
23/06/2021
Verified
Very swift and professional service. We always get great feedback about our website.
Martyn Garrod
Martyn Garrod
09/03/2021
Verified
Easy Internet have been such a pleasure to work with so far. SEO is one of those things I knew I had to do as a business but didn’t know where to start. The team have been such a pain relief and I know that they have my businesses best interests at heart.
Bhavin Gandhi
Bhavin Gandhi
18/02/2021
Verified
The experience we have had in using 123 Ranking has been great. Very professional and know what they are talking about and we have seen great results. Highly recommend.
DLT Roofing Limited Leicester
DLT Roofing Limited Leicester
21/09/2020
Verified
Easy have been an incredible asset to our growing, family run roofing company. We have quadrupled the leads from our website and that’s all thanks to Easy’s knowledge and expertise. I must add that all members of Easy Internet have been helpful and friendly throughout – no issue was too big or too small. A huge thanks to Ren and Diana for their continued support.
Brent Katzman
Brent Katzman
18/07/2020
Verified
Nice and friendly company to deal with.
Shawn Desai
Shawn Desai
14/07/2020
Verified
Keep up the good work!
Lewis Christensen
Lewis Christensen
11/07/2020
Verified
Great return on my SEO investment. Really helped my business grow.

If you would like a new website or SEO quote, call us on 0333 320 8099 or complete our quote request form.