Blog

Google have recently announced that from July 2018, the Chrome browser will be marking all http sites as ‘not secure’. As online security is a concern to many web users, it is recommended that you install an SSL certificate (the green padlock) sitewide as a priority! They have also announced that they have started to move websites over to a ‘mobile-first’ search engine, which although currently separate, will be merged at some point; so making improvements to the mobile version of the website should now be treated as a priority!
Easy Internet would like to announce the launch of Leicestershire Law Society’s new website that has been designed and will be hosted by ourselves with Free Virtual Servers. The main focus of this project was to improve the user experience of their existing website in which users could navigate and find information easily. Throughout the web design process Leicestershire Law Society were very supportive and were prompt to get back to us regarding any information that was requested. The design of Leicestershire Law Society’s new website has been significantly improved by creating a professional and contemporary design. Call us now on 0333 332 6396 to discuss your website requirements or submit your enquiry to us to see how we can help create an engaging website for your business.
Easy Internet is pleased to announce that we will be sponsoring the New Business of the Year category at Leicester Mercury’s Women in Business Awards 2017. Winners will be announced at the awards ceremony on Thursday 28th September at Leicester Tigers Stadium in Leicester. These highly anticipated awards are being held for the third time in partnership with BHIB Insurance. The Women in Business Awards aims to recognise the achievements of outstanding female entrepreneurs and business women in Leicester, Leicestershire and Rutland. Do you know an inspirational business woman who has taken the business world by storm? Get your nominations in now for Leicester Mercury’s Women in Business Awards 2017: http://bit.ly/2sBOcLp. Deadlines for your nominations is Friday 25th August. To follow the latest updates for Leicester Mercury’s Women in Business Awards 2017 follow #LMWIB.

Easy Internet is very excited to announce that we will be sponsoring the Niche Business Awards for the second year.

The Niche Business Awards 2017 aims to recognise and reward local businesses in Leicestershire for their excellence.

This year we have chosen to sponsor the Best Restaurant category. This award is for the best dining experience in Leicester, a restaurant who keeps their customers coming back with their delicious dishes and high level of service and hospitality.

The semi-finalists for this category are North Bar & Kitchen, The Case, Johns House, Chutney Ivy, Mem-Saab and Maiyango.

We are looking forward to finding out the winner on 8th September 2017. Show your support for these local businesses and follow #NicheBizAwards.

We are excited to confirm that we are now sponsoring Pierre Hampton, player number #15 for the Leicester Riders basketball team! This is a great partnership that we’re very excited about. Our director Mark Esho has a personal connection with basketball, so the sponsorship is a perfect fit. We also love getting involved with as many exciting events across Leicester as we can, so we’re enjoying the regular basketball games at Leicester Arena. Pierre himself is originally from Sweden, and he played professionally in several Swedish teams before joining Plymouth Raiders in 2014, and later making the move to Leicester. Since being part of the Riders, the 26-year-old has proven his worth many times over and we’re very happy to be sponsoring him. We’ve already attended several games this year and we plan to continue showing our support. You can get tickets for upcoming games here at the Leicester Riders website. We hope to see you there!
Naidex is a free, annual event that’s now in its 43rd year, and is one of the biggest events in the UK for people with any kind of disability or impairment. We’re excited for this inspiring event, coming up at the end of March, where the director of Easy Internet will be one of many special guest speakers. Over 250 suppliers are expected to attend the convention, demonstrating the latest technology and innovation to help disabled people and providing a fascinating glimpse into the near future for over 12,000 visitors. A wide range of businesses and organisations working to the lives of disabled people will be represented. Meanwhile, visitors will be able to attend dozens of seminars across the three-day event, each hosted by inspiring special guests with very different personal and professional backgrounds. Medical experts, charity workers, entrepreneurs, military veterans, comedians, sports players and many more speakers will be sharing their stories and advice for people living with disabilities. On the first day of the event (Tuesday March 28th) our director, Mark Esho, will be taking to the stage to discuss turning adversity into an advantage in business. Mark has previously received numerous awards and spoken at countless events in recognition of his success as a disabled entrepreneur. Naidex 2017 will be hosted at the NEC Birmingham from March 28th-30th. You can either book a stand at the exhibition or get free tickets to attend as a guest here.
At Easy Internet, we’re looking forward to a busy month. One of the main events marked on our calendar for February is the Love Business Expo 2017, a fantastic networking opportunity for businesses and professionals. The event takes place at Donington Park, one of the best venues in the Midlands for these events, on Thursday 16th of February. If you think you might be interested in attending, you can book a free ticket! Originally, the Love Business Expo was exclusively a B2B marketing event, and served purely as a chance for businesses to network with each other. Now it has grown to become one of the largest events of its type in the country, and everyone is welcome. You just need a passion for business to find something exciting here. We can expect more than 15 different speakers and presenters to make appearances at the event, sharing their experiences and running fast-paced workshops to provide invaluable expertise to attendees. Guests can also look forward to meeting new contacts in a wide range of industry sectors, from technology and engineering to leisure and retail. It’s only becoming more common for great business partnerships to start in the most casual and unconventional ways. All you need is to find someone who shares your vision, and the potential for collaboration is endless. Any business or individual with influence over their own audience could be a way for your brand to reach more people. If you love business and you love taking any chance you get to meet new professionals in your field, as well as potential customers, there is something here for you. Learn more and book your free place at the official website. You can also book an exhibition stand to showcase your company at the event.
In 2017 we can expect to see more big changes across the world of digital marketing. Over the last few years we’ve passed many major milestones, such as the turning point for mobile traffic which now accounts for the majority of all internet usage and visits to websites. Meanwhile, the spectrum of different platforms available has continued to develop and diversify, with brands racing to keep up with the latest trends. If you’re interested in pushing the boundaries and getting to new audiences before your competitors, don’t delay any longer – this list of upcoming trends should give you some inspiration.

Live Streaming

Facebook is the main player pushing live video to the masses right now. Periscope was on the verge of taking off in a big way about a year ago, but it was quickly snapped up by Twitter who are yet to launch their version of the technology. We can probably expect this very soon. Live video is an extremely engaging channel that allows businesses to have virtual guests at their real life events, opening up a real-time, two-way communication channel that makes everything feel more exciting. We can expect to see much wider use of live streaming for marketing reasons as the year goes on.

Personalised Marketing

As we spend more time online, we leave more digital footprints. Companies are getting better at harvesting this information and processing it to draw up coherent customer profiles. This brings with it a level of precision-targeting we’ve never seen before, and technology continues to improve in this field. As a result, all the adverts we see online and getting increasingly specific, which significantly boosts businesses’ chances of getting interactions from these. This is mutually beneficial, since users are exposed to fewer generic ads, and businesses don’t waste money casting nets too widely.

Augmented Reality

Virtual reality has definitely entered the mainstream, although its marketing applications are currently limited. Some of the most forward-thinking brands are now looking to change that by taking it a step further with augmented reality. To get a sense of how this can realistically work, think about apps like Snapchat and Pokémon Go which overlay effects and animations on what’s physically in front of you by using your camera phone. Soon we can expect to see more apps that function as personal shopping assistants, helping you find items in shops and providing on-screen information about them using the same principle.

Location-sensitive mobile marketing

Your mobile phone can provide a wealth of information about your behaviour which companies would love to get their hands on. One data type that’s relatively easy to track (once you get someone to install your app) is a person’s location. Some brands are now using this live data to target people with specific ads based on their past purchases. For example, walking into the vicinity of a particular shop (using technology called geo-fencing) could trigger a notification to remind you about the gift certificate you still have to spend there. Airline apps now offer passengers helpful services like in-flight entertainment guides and live departure updates as they move through the airport and get ready for their flight. These are just a few of the futuristic techniques we can expect to see more of in the coming months. If you want to stay ahead of the curve, we recommend experimenting with some of these yourself to try and reach your customers in new and exciting ways.
What has your business achieved in the last year? In any field, it’s important to constantly learn new lessons and put your experience to good use. This is especially true for online businesses, since technology and trends change so fast it can be hard to keep up. You need to stay on top of your game this year, so what can you do? We recommend setting yourself a few realistic goals for 2017, and working on them as soon as possible. Here are our top choices for business New Year’s resolutions…

Build your business website

Amazingly, it’s estimated that around 40% of small businesses are still managing with no website at all. This makes it extremely difficult for new customers to find out you even exist, let alone persuade them that you are the right choice for them. It instantly gives your competitors a huge advantage. If you’re in this position, your first resolution for the year has to be to get online.

Update your website

Got a website already? Great. But is it actually up to scratch? Although you may have invested a lot of money in your website, but if that was more than two or three years ago, there’s a good chance your site could require an update in order to present your business in the best possible way. Modern users expect any business to have a fast, attractive and responsive website design that adapts to screens of any size, whether you’re viewing on a phone or a desktop PC. They expect seamless social media integration, easy checkout functions, engaging content… the list goes on. It might be a daunting task, but there will almost certainly be at least a few small ways you can really improve the experience of visiting your site, and that could convert into great sales figures.

Get on social media

Engaging in conversations on Twitter, Facebook and other channels is no longer optional if you expect to be taken seriously in most markets. Customers in 2017 expect businesses to have a presence everywhere that matters, because they know that even if a business isn’t listening to their opinions, their friends and followers will. The worst case scenario here is to be getting a bad reputation on a social network you haven’t even signed up for. But apart from damage control, there are many positive reasons to get more active on social media. More personal relationships are usually great for business, so anything that helps connect you with your customers is a great tool when used correctly.

Write a monthly blog

It shouldn’t take too long to sit down and write a few hundred words on something that’s relevant to your niche. After all, you’re passionate about what you do, right? Of course, not everyone finds blogging that easy, but it’s important to think about the benefits of investing that time and sharing your expertise. As someone managing a business, you have a huge amount to offer your readers, so don’t undervalue your knowledge. In addition to directly speaking to your customers through your blog, this is also fantastic for search engines. Fresh content appearing on your website on a regular basis is a great indicator for the likes of Google, so you may also see your search positions increasing as a result.

Create a written plan

Whatever you do, it’s essential to write notes on what you plan to achieve by the end of this year, or even in the next few months. From there, once you have an objective in mind, you can decide what ideas you’re going to implement in order to get there. It’s important to do these things in the right order and make coordination a priority, otherwise you run the risk of all your team members heading in different directions. This makes it much harder to make progress. We wish you the best of luck with all your business resolutions this year! If you’d like help with these issues or any other plans you have for marketing your business online, we’d love to hear from you and help find a solution.