Mobile Only Websites – A Good Idea?

There’s plenty of chatter going on right now on the subject of mobile-only websites…as in the kinds of websites that focus exclusively on mobile crowds. More specifically, it’s a debate regarding whether or not these kinds of sites are a good idea.

The fact that Google went ballistic earlier this year with “Mobilegeddon” pretty conclusively illustrates how serious the web giant is with regard to the future of search. There’s no disputing that the sudden explosion in mobile web user numbers has resulted in mobile becoming the number one priority of practically every web business out there. But at the same time, it’s crucially important to remember that there are still billions of hits being made by desktop users day in and day out, which for the time being represent the kind of traffic you cannot afford to turn your back on.

But assuming that the future is indeed one that’s pretty much exclusively mobile in nature, will there be a time when desktop search and web access is borderline obsolete?

Well, as far as the experts are concerned it perhaps isn’t the type of matter that should be troubling most doing business as of 2015. Even if desktop web access does become something of an outdated niche, it’s not going to happen for a long time and will probably go on existing in one form or another indefinitely. That being said, certain industry gurus have weighed into the debate and stated that at this point in time, it’s becoming less and less necessary to focus significant time, attention and finances on the development of stunning desktop websites.

“You definitely do not need a specific desktop website in addition to a mobile website,”

said Google’s own John Mueller on this very subject.

As far as he’s concerned, just as long as your mobile-focused website can be accessed and used in full by desktop users, then there’s no point in creating a second desktop-focused site.
And therein lies what could be regarded as the most accurate and logical answer to the question. Quite simply, every site in operation in this day and age should be focused primarily on the mobile market, but should also provide at least basic access for desktop users.
So rather than going mobile-exclusive, it’s simply a case of flipping your priorities in accordance with market movements.