Imperial Roofing Supplies

Imperial Roofing Supplies Limited

Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help

Imperial Roofing Supplies

Imperial Roofing Supplies are an independent supplier of roofing supplies. Their wide range of products include flat roofing supplies, reclaimed material and well known brands. This experienced family business is based in Syston, Leicester, and supply to trade and public in and around Leicestershire.

As independent roofing merchants, Imperial provides free and impartial advice based on their 30 years of experience in the industry. Their friendly and knowledgeable team can support projects from small scale DIY to large scale construction, and can arrange bespoke orders, or deliveries to site.

The Brief

Imperial approached us as they their existing website was not delivering any traffic or leads, and so it was not supporting their business in any way. Their current site was outdated and not optimised for SEO; it did not rank in search and was not attracting visitors.

 

Imperial was frustrated that without traffic, their site was not serving any purpose and they wanted a site to provide a digital presence to help them grow their business and expand to new areas. Imperial also put on workshops and wanted a way to promote these and become more well known amongst potential customers.

 

Development Strategy

We built Imperial a new, modern site that would serve as a digital shopfront for their business.

We used a responsive WordPress theme with a focus on a clean layout and navigation so that the website could be accessed fully on any device.

 

We designed clear calls to action on all pages, so that visitors could tap into Imperial’s expert advice easily.

Reaching The Right Audience

With a wide audience, Imperial’s website needed to attract and serve those looking at home improvements, as well as serious builders requiring material for large scale projects. We focused on a clear and easy to understand site structure to put the spotlight on their products and make it simple to get in touch. Social media was also key to making them a familiar name amongst the builder community by developing their branding, growing their audience, and promoting their events.

roofing tiles

SEO Strategy

We always incorporate SEO into our site builds as standard. In Imperial’s case we built on this by rewriting the website content to highlight their business focus and specialist products. This ensured that the traffic Google directed to their site had a high chance of converting.

 

As a local business that is starting to expand to different areas, optimising for local SEO has also been crucial.

 

These changes really boosted the organic traffic and enquiries to the site, but to continue to improve, we provided a digital marketing package to support organic traffic and social media

Organic Traffic & SEO

Social Media

Imperial Roofing Supplies

Rachael Adkins
Rachael Adkins
23/06/2021
Verified
Easy Internet built my website Butternuteazypeel.com. From start to finish the team were supportive and responsive and the system that was used for everyone to stay in the loop was very efficient. I would highly recommend, as a new business or an existing one. Great result!
Amanda Mather
Amanda Mather
23/06/2021
Verified
Very swift and professional service. We always get great feedback about our website.
Martyn Garrod
Martyn Garrod
09/03/2021
Verified
Easy Internet have been such a pleasure to work with so far. SEO is one of those things I knew I had to do as a business but didn’t know where to start. The team have been such a pain relief and I know that they have my businesses best interests at heart.
Bhavin Gandhi
Bhavin Gandhi
18/02/2021
Verified
The experience we have had in using 123 Ranking has been great. Very professional and know what they are talking about and we have seen great results. Highly recommend.
DLT Roofing Limited Leicester
DLT Roofing Limited Leicester
21/09/2020
Verified
Easy have been an incredible asset to our growing, family run roofing company. We have quadrupled the leads from our website and that’s all thanks to Easy’s knowledge and expertise. I must add that all members of Easy Internet have been helpful and friendly throughout – no issue was too big or too small. A huge thanks to Ren and Diana for their continued support.
Brent Katzman
Brent Katzman
18/07/2020
Verified
Nice and friendly company to deal with.
Shawn Desai
Shawn Desai
14/07/2020
Verified
Keep up the good work!
Lewis Christensen
Lewis Christensen
11/07/2020
Verified
Great return on my SEO investment. Really helped my business grow.

If you would like a new website or SEO quote, call us on 0333 320 8099 or complete our quote request form.