Link building has always been an important part of SEO, however, the way we approach it now is very different to a couple of years ago. In the past, simply building a lot of backlinks was sufficient to gain higher rankings. As Google increases its focus on high-quality content, spammy backlinks are having a more negative impact, resulting in lower rankings and penalties.
If you’re looking to build an effective linkage strategy for your website, here are just 5 methods you should consider.
One of the best ways to gain backlinks for your website is by creating shareable content. Including high-quality content that answers popular questions relating to your industry not only helps to establish you as an authority on the subject and gain valuable search engine rankings, it also encourages visitors to share your content on social media as well as through links on their website or blog.
Infographics are especially popular as they present the information in a visually appealing, easy to read way. Ensuring the infographics are branded and include your site information will allow people to find your website and take advantage of your services even if the person sharing it doesn’t include a link back.
Social media platforms are a great place to share links to your content. The more active you are on social media, the more likely you are to be discovered by people that are interested in your products or services. Followers on social media tend to like, share, and interact with your posts more when they have received a great service, so taking advantage of this natural, word of mouth marketing is essential to your online strategy.
If your competitors are ranking higher than you, it’s worth reviewing their backlinks to see whether there are any you can replicate. Checking the backlink metrics such domain and page authority will help you to identify the strongest links. Once you have a list of the best referring sites, you can begin working through them to see whether it’s possible to gain a link from these sites.
Broken Link Building
This is a strategy that is regaining popularity. This method focuses on identifying broken links on relevant blogs and websites, and contacting them to ask if they can replace the link with similar content on your website.
Blogging is a great way for websites to get more content indexed in search engines and increase their traffic. Guest blogging is a way of benefitting from higher traffic, industry relevant websites, by creating informative content to be used on their website in exchange for a link back to your site. Taking time to research the sites and ensuring they are high-quality will help you to avoid penalties.