Link building has always been an important part of SEO, however, the way we approach it now is very different to a couple of years ago. In the past, simply building a lot of backlinks was sufficient to gain higher rankings. As Google increases its focus on high-quality content, spammy backlinks are having a more negative impact, resulting in lower rankings and penalties.
If you’re looking to build an effective linkage strategy for your website, here are just 5 methods you should consider.