Most keywords and keyphrases are identified during the initial optimisation stage, and focus on the number of monthly searches, and competition.
The best way to begin with keyword research is to go through the pages of your website and list the search terms you’d expect people to type into the search bar to find your products or searches. Sometimes, it’s difficult for a site owner to identify the best keyword opportunities as they focus on industry specific terms that a regular user might not associate with the product or service, this is why it’s a good idea to ask a friend for their input, or engage the services of an SEO company to identify additional focuses.
You can also find potential keyword focuses by reviewing the terms your competitors are focusing on, or by viewing the Google recommended searches when you enter your terms into the search bar.
Identifying the correct keywords will allow you to effectively decide your site structure, plan your pages and categories, create new content, and optimise the landing pages.
Once you’ve created your list, there are various free and paid SEO tools that can help you decide whether they are worth targeting as well as suggesting additional keyword ideas relating to the keywords you provided.
If you’re new to online marketing, working with a professional SEO company is the best and fastest way to find the keywords that will generate relevant traffic for your website.